For More Info:

https://www.goodforyougirls.com/

Hillary Wilkinson: (00:02)

My guest today started Good For You Girls to keep girls away from toxic chemicals during puberty. With over 15 years in the natural product and nutrition industries industries, Kimberly has an advanced knowledge of the dangers of even trace levels of estrogenic chemicals during the delicate transformation from girlhood to adult, AKA puberty, after reading article after article about tween and teen girls flooding beauty counters, asking for products endorsed by social media stars. I knew we needed to chat, so she's here today. Welcome to Healthy Screen Habits, Kimberly Grustas.

Kimberly Grustas: (00:58)

Oh, thank you so much for having me. This will be fun.

Hillary Wilkinson: (01:01)

Yes. Kim, before we get into skin influencers, facial care and digital wellness,tell us about yourself, how did you get into this area of self-care and skin?

Kimberly Grustas: (01:14)

I'm a creative director by trade, um, and I was a health nut, um, back in the day. So I started in the nutrition business, um, as a creative director for a really large nutrition company working with protein powders, amino acids, um, you know, creatine, bodybuilders athletes, that sort of thing. Um, I left that agent, uh, left that company, went to work for an ad agency, continued my journey with large nutrition companies, also started to take on beauty companies, and I started my own agency in 2000. And I fell in love with natural products. I fell in love with people who were, you know, creating the natural products. They were so passionate. Um, and then, so that's what I did. That's what I've been doing for so long. And then when I started Good Few Girls in 2008, I brought all of that knowledge together, um, to start this, this brand.

Hillary Wilkinson: (02:18)

let's talk about this world of skin influencers, which is a very interesting phenomena, and for anyone who's not familiar with that term skinfluencer is a portmanteau that is a mashup of two words to make a better one. I think it's skin and influencer, which refers to a person on social media who has an active following and promotes various products typically for money. So skinfluencers are often seen posting, Get Ready With Me videos or nightly routine videos which showcase the products they use to keep their skin looking luminous and fresh. And Kim, what qualifications do these skinfluencers have to provide skincare advice? Like how does their expertise compare to that of, let's say, dermatologists or licensed professionals?

Kimberly Grustas: (03:14)

Um, , there are not a whole lot of qualifications needed, right? There's a wide knowledge base there. And that, that doesn't mean that people can't, um, educate themselves about ingredients and products and things like that. But I, I, I worry from, you know, just the point that nobody's really talking the ingredients. They're saying, oh, this product works for me. Or Yes, it works, but remember, you know, everybody's skin is different. So what works for one person does not necessarily work for another person. And the fact that we are adults and we are confused or watching this is, is fine, right? But influence runs down. So a 20 20-year-old influencer is not being watched by a 20-year-old. She's being watched by a 12-year-old. Right? And this is where the, the concern is really happening for me. Uh, and what I'm seeing with the young people, um, not having the critical thinking in that, in their stage of development, that they really understand that they're being sold. Um, and what they're being told is not always authentic.

Hillary Wilkinson: (04:25)

Yeah. Yeah. I, I I just wrote that down. Influence runs down. 'cause you're absolutely right. It's kind of like when we, when you have little kids and you take 'em to the park, they're always interested in what those kids just a little ahead of them are doing. You know? I mean, nobody is more fascinating to a three-year-old than a five-year-old, you know, .

Kimberly Grustas: (04:48)

Yeah. I mean, we really are in a really interesting time. Um, puberty is happening much earlier than ever before. Right? So the average age of puberty is actually, they say between, you know, 11 and 13, but it's actually 11.2 statistically. And, you know, we have breast development happening, used to happen with at the same time now it's happening almost two years earlier. So what we have is this aging up of our, of our girls specifically. Right? And that's my wheelhouse is girls. And you could ask me questions about boys, and I can tell you what I know, but my wheelhouse is really girls because that's where I study. Um, so you have this aging up and it is almost like a, a theft of childhood. Mm-Hmm. in my mind. Mm-Hmm. . And it's, it's very scary. Yeah.

Hillary Wilkinson: (05:37)

And

Kimberly Grustas: (05:38)

My daughters were the first, so I experienced that firsthand with my girls. Mm-Hmm. . Um, and I saw that there is, you know, we talk tribe a lot, you know, and girls are hungry for tribe. And this is again, because of the developmental, their brain development during puberty, and they want to be part of something and the world today. And the way that social media works is there really isn't a safe tribe for them within the social media planet.

Hillary Wilkinson: (06:08)

Let's go back a little bit more into the skin zone. And I wanna just talk about what I see happening. Mm-Hmm. when I go into Ulta or Sephora. Right. And it's so, and I know I'm not the only one seeing it! This August even the Associated Press did this expose into young girls who are using anti-aging products, like you said. Yeah. Seen that they're seeing used on social media. And when I say young, I am talking, the girls I am seeing are 10 and 11. They're not even teens. And they're like up close in the mirrors and they're talking to each other about under eye wrinkles. And, you know, and the LA Times just posted an article about Gen Alpha girls. Um, Gen Alpha for anybody who doesn't know are those kids typically defined as those born between, uh, 2010 and 2024. And they are, I mean, they're cleaning out Sephora and Ulta and other beauty stores with, to buy very high end beauty products. And so I'm interested from your standpoint, like you said, girls are your wheelhouse. You have both studied the physiological, hormonal issues, but, um, what can you tell us about this Sephora kid phenomena? Is it good or is it bad?

Kimberly Grustas: (07:44)

No, it's not good. It's, it's really not good. And I'll tell you from, I'll take it from two different sides. So we have the psychological, again, they want to be part of something. They're feeling lost. There is nothing. Right. I was literally the first company in 2008 to have a product line for this demographic specifically. Right. Um, and so as I like to think I was way ahead of my time, um, because I recognize as the mother of two girls that they wanted in that they were entering puberty sooner. That they needed products to take care of themselves. They wanted something to take care of themselves. This is an amazing rite of passage into adulthood. And we need to be able to honor that. Um, and what, what ha because of my knowledge when it comes to ingredients, right?

Kimberly Grustas: (08:31)

Um, that's where the, the trouble in my mind is. And we're not just talking about, I mean, we're talking about anti-aging ingredients. Now, when we look at their skin from our perspective, they are the goal, you know, their skin is juicy, young, plump, right? And so there again is the cognitive, you know, ability to be able to say, I don't, you know, when they look at influencers go, oh my gosh, I don't need that. Like, why do I need it? Right? So this is where their brains, they can't process that and understand that their skin is the goal, right? That they don't need those products. Now, there's a lot of products, ingredients that are really harmful for a lot of people. Remember, your skin is your largest organ. 65% of what you put on your body gets right, absorbed right into the bloodstream. It's not like it's being ingested and goes into your stomach acids and gets broken down.

Kimberly Grustas: (09:22)

So when I say estrogenic chemicals, it means that a lot of these ingredients actually mimic estrogen within the body. So the way that I easily, I can easily explain it, is when you eat a protein, your body knows what to do with it. You eat a carbohydrate, you eat a fat, your body knows what it is and knows where to put it, what to do with it. So now you are introducing your body, whether internally or externally to chemicals. Mm-Hmm. . So the closest thing that a lot of these chemicals will mimic in the body is estrogen. 'cause your body doesn't know what it is, but estrogen is a chemical, it's a hormone. So that's why we call a lot of these ingredients estrogenic, meaning they mimic estrogen within the body. That's for every age. That's not just for, you know, for, for tweens.

Kimberly Grustas: (10:15)

But what's happening in a girl's body is puberty starts in the hypothalamus, then it's the pituitary gland, then it goes to the reproductive organs, right? It's a cascade. And I think that's a beautiful way to describe it. It's this cascade of hormone development. It's also happening in the adrenal glands, which are part of the kidneys. And so now, and, and a body, a young girl's body is waiting for these signals naturally. 'cause that's what the body will do naturally, right? So now when a young person is being introduced to a lot of these chemicals, her body is saying, oh, okay, let's bring it on. Right? So it's, and it's not just like one ingredient, you know, one product or one ingredient. It's multiple. And we know that young people are actually using more products on their bodies than the average woman, average adult.

Kimberly Grustas: (11:10)

Right? So what will happen, and my fear, and we know this, is that their, their skin is not supposed to exfoliate as fast as ours. When we talk about anti-aging, right? We talk about, you know, uh, recovering that new skin or, you know, turnovers turnover, turnover, turnover. Their skin is not supposed to do that as fast as we are. They have sebum in their... Sebum, um, starts at age nine. Sebum is really a fascinating ingredient. It's kind of got a bad reputation, but it's actually delicious. Um, when a baby is born, that white coating Mm-Hmm. I don't know if you've ever seen a movie, you a baby born, whatever, right? Oh,

Hillary Wilkinson: (11:55)

I remember. Remember mine!

Kimberly Grustas: (11:58)

Right? Right. That white coating on a baby is actually sebum, and that's in the womb to protect, you know, from the fluid. It's, it serves a tremendous purpose. So during puberty, there is an increased amount of sebum production, but that is because they're of the fast growth in their body that they're going to be exhibiting. Right. It's partly hormonal, but it's the growth and the stretching of all of that. And we know that the more sebum a young person has, the less wrinkles they'll have as an adult. Yeah. So it's one of those things that's really fun. When I talk to youth, you know, uh, groups of girls and there's always those girls, oh, I'm all greasy and I'm oily and all this stuff. And I said, oh my gosh, what a blessing. Because your skin, you, you will, you know, statistics will show that you will age slower because of that beautiful sebum in your skin.

Kimberly Grustas: (12:49)

It becomes an issue obviously when, um, it's not just being cleared or it's getting caught in the pores and that's causing the acne, that type of thing. Right. So, but there's ways to address that without stripping and irritating the skin. Now the other fear is that a lot of these anti-aging ingredients are actually leaving their, their young skin exposed to UV damage. So, right. 'cause they're, this is exactly also, and, and we will not know the damage. So all of these young girls who are using these products, we do not know the level of UV damage they will have as young adults.

Hillary Wilkinson: (13:27)

Yeah. Yeah. That's, and it totally makes sense because I am certainly of the age where I use the retinol products, I use the things that do all of what you were just talking about, you know, the encourage cell turnover. It's at all, you know, that's, at least that's what I'm told. I don't know. 

Kimberly Grustas: (13:43)

That that is, yeah, no, there, there's truth to that. There's

Hillary Wilkinson: (13:47)

Behind. But with that, yeah. And with that, they always say like, you know, stay out of the sun. Like, I understand exactly what you're saying because it's like, you have to be very diligent about sun protection, wear the wide brim hats, do all the stuff because, and

Kimberly Grustas: (14:02)

You know that 12 year olds are not doing that. 

Hillary Wilkinson: (14:04)

Oh, absolutely.

Kimberly Grustas: (14:05)

You know, and it's, and even with sunscreen as adults, you know, it is not, you know, we're, we're supposed to reapply every two hours, you know, do we really apply every two hours? No. You know, so it's, you know, to get a young person to function with that understanding of the, what they really need for their skin, um, it's very, very difficult. So from, from two perspectives, I come at it from the chemical exposure perspective. And I also come at it as the, you know, the damage, um, really to their skin on a long-term basis.

Hillary Wilkinson: (14:32)

Yeah. Really important. So, when we come back, let's talk more about how social media is changing the skincare industry and learn about some products that are specifically formulated for younger skin. 

Ad Break: HSH Tweens and Teens Workbook

Hillary Wilkinson:

I'm speaking with Kim Grustas, the founder of Good For You Girls. The first line of Clean skincare dedicated to girls in the US. That happened all the way back in 2 0 0 8. So young girls' fascination with makeup and cosmetics is certainly not new . I mean, neither are kids who kind of hold themselves to idealized beauty standards. I mean, I can remember -  product of the eighties, you know, flipping through the Cosmo magazines and all of the rest. But what's different now, of course, with anything related to technology is the magnitude and the force at which things are exposed. So, um, I remember reading this, uh, there's a 14-year-old girl named Mia who admitted in the Associated Press article that I referred to earlier, that the obsession with skincare is more than the pursuit of perfect skin. And she said, it's about feeling accepted and belonging to a community that has the lifestyle and look that you want. And I like coming from the healthy screen habits perspective. This is the poison pill of social media for our young girls. So, Kim, what's your experience when dealing with the pressures of social media, skinfluencers that are promoting certain products or trends to young girls?

Kimberly Grustas: (16:37)

Yeah. I, I think a lot of it and me is me is right on. I mean, I, as a young person, you know, you said she was 14 mm-Hmm. . Great answer. Um, 'cause she gets it. And that's where we, we as a society, um, social media is filling that tribe for them. Right. And, you know, I look at it and I think, you know, makeup, sitting in your room and doing makeup and watching these videos and all that stuff, you know, is there any harm? Eh, again, you're introducing your skin to a lot of bacteria because let's face it, the products that they're using, um, initially, um, they're maybe not a great quality. And so they're maybe not washing it off properly and things like that. So they're just sort of creating this, um, this nightmare on their skin. Um, but when you were talking about, you know, yes.

Kimberly Grustas: (17:21)

Before versus today, or years ago versus today, you know, those girls were 16, those girls were, and you know Right. They were 16, they're older, and now they're much, now they're much younger. So, um, again, it's the critical thinking. It's the missing the tribe. Mm-Hmm. Um, it's the critical thinking to, to really understand that they don't need those in saying, “oh, yeah, I can watch that, but that's not something I need.” Mm-Hmm. . Right. It's being, it's being the impression, um, that they're having on young people and that they need this. Yeah. And I think I, I was with you in seeing the articles about Sephora and these kids, and I got angry when I saw them bashing these young girls, them bashing the parents, them bashing. And that made me so sad because they think they don't understand. And they're like, how soon you forget that you were once 11 and 12?

Kimberly Grustas: (18:11)

You know, it's a very, it's a very critical time. And I was very offended when people were bashing on these, these young girls. Yes. The behavior is deplorable in the stores. It shouldn't be right. In that, that kind of thing. Right. Um, but I think these influencers have a responsibility when they're doing these to actually say, this is not for a young person. Mm-Hmm. That when, you know, or a brand in coming out and saying, this is not for a young person, but let's be honest, when has a brand ever said, this is not for a certain person. Right? No. It's you to spend your money, you to feel disappointed and then throw it in the garbage. Right. Brands don't take responsibility for that. And so I think while this is a really stressful conversation, you know, for most people, I think it, it's serving a purpose and, and maybe brands will be held accountable. I know that some of the brands have put, you know, warning labels or, or are now thinking, and I know California tried to do a thing where it says, you know, under 13 can't use. Um, but I think consumers really hold the purse here. Mm-Hmm.

Hillary Wilkinson: (19:24)

. Mm-Hmm.

Kimberly Grustas: (19:24)

consumers and moms and parents specifically to have those conversations. With their daughters and ask them why, okay, why do you think you need this? Let's look at the science behind it. Let's look at the ingredients. Let's look at that influencer. Let's look to see if commission is earned on this, um, posting. Let's look to see if there's a link to the TikTok shop where she's earning commission or whatever on that particular product. Right.

Hillary Wilkinson: (19:54)

I think that's so critical. That's so critical as part of like digital citizenship and digital literacy of checking to see commission. Yeah. You know, checking to see, oh, this is actually a 20 minute ad.

Kimberly Grustas: (20:12)

Yeah.

Hillary Wilkinson: (20:13)

You know?

Kimberly Grustas: (20:13)

Absolutely. And, what an amazing opportunity to bond with your daughter over this. You know, this is something that you may share, even if you are not a makeup girl, you're a skincare, girly, get involved. Right. Work, work with her through this. Yeah.

Hillary Wilkinson: (20:32)

Read through and I agree with you. Yeah. Like, watch some of the videos together and see, and start pointing out, oh, you see how she's showing us the name of that? You know, you know, they all do the same thing where they flip the product, right. Facing the, facing the, the camera. Put their hand behind it so you can be sure to see, and, and if there are any links below or anything like that, I mean. That's part of becoming a healthy consumer.

Kimberly Grustas: (21:02)

Yeah. And, and when you're talking about young people less is truly more, right? Mm-Hmm. . And we are also, this is also tied into the Covid soup, right? So with Covid, there was a lot of restrictions. And now what we're seeing is this like unleashing of all, you know, consumer consumerism. Right. You don't just need one product, you need a million. Right. Well, I believe that the pendulum will swing back. And I think that the consumers are saying, wait a minute, I need to kind of re, you know, rein this in a little bit, and I wanna be a little bit more crucial or critical about the products that I am using. Mm-Hmm. . So I, I'm starting to see a little bit of a shift back from the multi to the, um, to really the quality. Mm-Hmm. , you know, is a lot of crap for, you know, quality.

Kimberly Grustas: (21:50)

One of the most wonderful things about girls is, you know, we are creative and we like to experiment and explore, but that's why parents need to get involved and understand where that line of safety is. Where does it no longer become fun? Right. For where does it become being accepted? And that dopamine hit because you got their brains, you know, they're going through, they have, you know, the, um, oxytocin in their brains right now, which is, uh, you know, we call the cuddle chemical. And it's a really an attachment, right? And so as a parent, you really have to look at your daughter and say, okay, where is this healthy, not healthy? Mm-Hmm. , right? Is she stressed out? Is there anxiety around this? Or keeping up with the Joneses and gotta have this, gotta have that, gotta have this, gotta have that. Because that is a very, very bad way to go. Like, that's a very big sign that it's only gonna get worse.

Hillary Wilkinson: (23:05)

I totally agree with you. It's like a, a red flag, red flag that maybe they're leaning too hard into defining themselves through external factors.

Kimberly Grustas: (23:17)

Absolutely. Mm-Hmm. . And I love, um, I have, um, donated my products to a lot of organizations that do mother daughter weekend retreats, you know, and I always e encourage both the mom and the daughters when they're together and when they're communicating, have no makeup on. Mm-Hmm. wash your face when you're, when you really have to have those big conversations with your daughter. You know, do it without makeup. Be be present, be with her, you know, in in your own, you know, package, your original package. You know, I think it just sends those messages and understanding how you treat yourself is she's watching. Right. It's, yeah. This is a great, if you see this, there's so much to learn, so much to teach in this moment with your daughter, um, that I just, I envy any, and while it's really, really hard, I've gone through it with, through it with my girls, and I envy the moms who are going through that because you are laying the foundation of being her, the one that she comes to for, for everything. Right? Yeah. And it's makeup today and bigger subjects tomorrow, you know, and it's just, it's your window. And so use this as a gift. Yeah.

Hillary Wilkinson: (24:35)

In what? Yeah. And that's such a different message than what Oh my goodness. I mean, I have, I have a boy and a girl, and from the time I was bringing my little girl with the, you know, pink onesie on, I mean, the, from the time that people could see her, the, the biggest thing you'd get was wait till she's a teenager. Yeah. Just wait till she's a teen. And I gotta tell you, We've had a, a great, a great go of it. And I love that you're focusing on kind of the powerful nature that I've heard you refer to it as being like a mom influencer rather than being what, and being an influencer. And I mean, nobody will have your girl's back like you do, you know?

Kimberly Grustas: (26:07)

Yeah, absolutely. And, you know, it's, it's really crazy because, you know, I, what I can't stand is people saying, oh, it's puberty. Just suck it up and get over it. That is literally the worst message we can say. And there's so much that's, that's really been the theme for so long. Mm-Hmm. . And when we recognize early signs of puberty, we really recognize what's going on in the body. It's fascinating. And I find puberty is really a superpower. And what a wonderful way to teach your daughter what her body is doing to be able to honor it, to empathize with it, to teach her about what's going on. It's, you know, it's your brain, it's your blood, it's your bones. It's not just about your reproductive organs. It's, it's the entire growth of your body and it's your health, you know, your long-term health. So I think, and it's also how we speak to ourselves, right? Mm-Hmm. how we speak to her. She will learn how to speak to herself.

Hillary Wilkinson: (26:58)

Yeah. And

Kimberly Grustas: (27:00)

It's, we gotta get it right.

Hillary Wilkinson: (27:02)

Right.

Kimberly Grustas: (27:03)

We are from that generation. I am from that generation where nobody talked about it. Mm-Hmm. Right. My mother, my mother handed me a box of, you know, maxi pads and said, figure it out. 

Hillary Wilkinson: (27:13)

Right?

Kimberly Grustas: (27:14)

I didn't have that, and I was damned if I was gonna be that mom. You know, I no subject was off the table. I mean, we talked about hairy armpits, we talked about boys, we talked about stinky feet, we talked, I mean, it was all there early Mm-Hmm. , you know, age appropriately. Sure. But there was no fear of what their bodies were doing today. You know, it's, it's this fear, and we have to, we have to remember that this entry is, has to be a gentle one. Or there will be fear. There is a, a thing called puberty trauma. It's real. Right. Because we all remember where we were when we hit, and that, that, right. Every woman knows

Hillary Wilkinson: (27:52)

Oh, when you got your first period. Absolutely.

Kimberly Grustas: (27:55)

I mean, can you, you know, that, that that trauma that we all had and feeling alone and out of control in your mind and in your head and all of that, your out of your body experiences, we all remember that. And now the pressure of social media and wanting to look like we have it all together and all of this, and it's just not reality. Yeah. Right. And the more we can talk about and dissect it, right? So for parents sitting with their daughters, looking at the influencer, sit with them, sit with them on their screen, say, “Wait a minute, let's watch that again. Let's watch her previous videos. Why do you like her? Why do you follow her? Let's dissect it.” Um, ask those questions, right. Why do you like her? Why are you following her? Right. And then I think we can also, I mean, if your daughter wants products, let's say, okay, you want products, let's understand first why you, why you feel you need them. Mm-Hmm.

Kimberly Grustas: (28:49)

Right? So let's assess, do you really need them? Right. And then, and what is it, what are the ingredients? And is it appropriate for, you know, is it appropriate for you? Right.

Hillary Wilkinson: (29:00)

Right. Is it necessary?

Kimberly Grustas: (29:02)

Is it necessary? Yeah. And you know, I, I love, I talked to a mom a couple days ago and she says, you know what? I've given my daughter a budget.

Hillary Wilkinson: (29:10)

Mm-Hmm. . Mm-Hmm. . That's very realistic.

Kimberly Grustas: (29:12)

So I'm not saying very realistic and saying, I, I am, I'm not saying no, but let's together look at why mm-Hmm. what you think you need. And then we put that budget together. So she's feeling supported and loved in that, in that transition. 

Kimberly Grustas: (29:29)

And again, doing it together.

Hillary Wilkinson: (29:32)

Yeah. Its a huge no and huge thing. Yeah. You cannot, you cannot overemphasize the importance of that relationship. Yeah.

Kimberly Grustas: (29:40)

And you'd be really surprised, I think a lot of moms would be surprised what they're learning from their daughters as well.

Hillary Wilkinson: (29:44)

Oh, a hundred percent. Right.

Kimberly Grustas: (29:46)

Oh my. But with the, with the creator, right. Like, really, I dunno, that existed or whatever.

Hillary Wilkinson: (29:51)

Oh, all the time. My daughter's hair and nails way exceed mine, so just real quick, Kim, you, uh, created Good For You Girls, and we've been talking about safe ingredients and we've been talking about all of these things. So who, where did, who did you consult with? How so?

Kimberly Grustas: (30:15)

Yeah, so, um, working with a pharmacist, you know, so for, for me, it's working with a wonderful formulator, um, for, again, so what, what my products, what good for girls does specifically is we get rid of the dirt, grime, the bacteria without upsetting the skin's natural pH or the microbiome, which is crucial to protecting the skin, right? So we do not use, um, parabens, phalates, petrochemicals, alcohol, um, anything that is going to disrupt the natural pH of the microbiome of the skin. But we clean it. We are plant-based. we have facial care products, we have cleanser, toner, moisturizer, um, which we believe in a three step system because our toner is not an alcohol based toner. And then we also have a roll on deodorant, which is wonderful, which is a probiotic. So it actually eats the bacteria that causes the odor, which is also wonderful to talk to your daughter. That's, no, it's not you stinking

Hillary Wilkinson: (32:14)

Yeah, yeah.

Kimberly Grustas: (32:15)

Is another education then that's when they're young. Um, so it has a probiotic that actually, um, eats the, the bacteria that causes the odor, and it has wonderful ingredients like Kim Emile and Calendula and Arnica to help soothe the skin. All of our products had that soothing base to it, so you're getting rid of the redness or irritation, so you're calming the skin, um, because young skin is actually very reactionary, which is why when they use the wrong products, that wrong product can actually affect them for weeks to a month.

Hillary Wilkinson: (33:01)

So we have to take a short break, but when we come back, I am going to ask Kim Grustas is for her healthy screen habit.

—---Ad Break: 988 Sucicide and Crisis Lifeline

 I'm speaking with Kim Grustas from Good For You Girls. Kim, on every episode of the Healthy Screen Habits podcast, I ask each guest for a healthy screen habit. And this is going to be a tip or takeaway that listeners can put into practice in their own home. What's yours?

Kimberly Grustas: (33:35)

Yeah. Um, when you're watching those influencers, um, make sure it's a reliable source. Um, take it at face value, right? Um, and so always, you know, especially with your daughter, understand where the source is coming from and do the research with her.

Hillary Wilkinson: (33:50)

Yeah. Love it. Love it. Love the focus on like, let's explore this together. It doesn't, it doesn't discount their experience, which I think that's where that wedge starts happening in puberty. So, as always, you can find a complete transcript of this show as well as a link to the Good For You Girls website by visiting the show notes for this episode. You do this by going to healthy screen habits.org. Click the podcast tab and scroll to find this episode. Kim, thank you so much for being here today, sharing about the importance of taking care of our skin at all ages, and absolutely just that reminder on how to connect with kids.